The importance of water care is a recurring theme and water saving campaigns tend to focus on people's everyday activities. However, industries account for approximately 92% of total consumption. More water goes into things than into human consumption. It shows the responsibility for water care rests mainly on the shoulders of the large corporations that run the industries mentioned above and others, not just on individuals' daily decisions. The offshoring of production means that these industries are engaged in plundering developing countries' water. The rich consume, and the poor go without clean water or any water at all.