Great Wall Motor and its presence in Latin America
The first decade of this century brought with it a global restructuring of automobile production as China overtook the United States in 2008 and the European Union in 2010. The vast production of the Asian country's manufacturers is not only due to government incentives but also to a growing national and international demand derived from the price-quality ratio of its vehicles. This article analyses the ever-increasing presence of one of Latin America's most critical Chinese brands.